Pay Per Click is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. There are many different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google.
You need to budget for this type of marketing, but it doesn’t have to be much! The beauty of this channel is that you can specify the audience you want to target , you pay only when people click on your add ( which is connected to your website) and you never spend more than you choose to.