Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited your site. Past visitors will see these ads while they are browsing the web, watching YouTube videos, reading news or emails. This is a very effective form of marketing where your brand follows potential customers who have already visited your website. This form of advertising increases your brand visibility and your chance of selling.
Two types of remarketing ads can be created – text based, and image based.